At Kickstarter.com entrepreneurs have an opportunity to raise start-up capital totally free of any loan requirement and debt. Users host videos showing off their marketing skills and giving viewers an opportunity to get to know the details of their project. Each video allows people to donate various amounts and with each level comes a corresponding reward (anything ranging from a t-shirt to a private event in your honor).
One catch, however, is if the goal each project is aiming for is not met... the project receives nothing.
Kickstarter has been increasingly popular with nano/micro breweries... some earning as much as $40,000.
This system is clearly designed to reward users who are great with networking and their ability to make a clever video as part of a greater marketing plan... regardless how good or bad their product is. What results from this is up for argument.
Kickstarter is a great potential tool for any start-up and for those who want to support independent businesses in their area and abroad.
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